Always vs. always
“You’re always trying to sell.” “You’re always selling.” One is the neediness and the push to make a deal happen. It’s looking for an angle on how to make the sale. The other is about figuring it out early if/when there’s even a deal to happen —while connecting to what’s in it for them. It’s discerning if there’s a fit, and inviting the prospect to decide for a No from the start. One is looking for the angle, the other is about helping.