He’s got a definition of how music needs this naturality so that you stop listening and start feeling.
Once you get it, you can be pulled where the other cool, more nuanced (or sophisticated) stuff is.
Same is with your writing.
Same with choosing your niche.
Same with specializing.
Start with that.
Play simple.
Make people stop listening.
Have them feeling.
Then you move into deeper insights.
PS- i keep humming the riff in my head. Simple and repetitive.