Discrimination is good
Discrimination: being able to tell one thing from another. Here’s Cambridge dictionary definition: “the ability to judge the quality of something based on its difference from other”. Discriminating clients is a good thing. Because they value things differently. Because they have risk perceptions that are different. Because they also want to be treated differently. Does VIP treatment ring a bell? Of course, when hearing that you have to apply price discrimination, you cringe, because who wants…
Repurpose
Copying, trimming, transcribing content from one medium to another. You wrote an article? Break it into posts. Got posts? Turn them into tweets (if tweets are even still a thing). Got tweets? Make them a thread. Got a thread? Turn it into an article. What they call repurposing… is bullshit. Here’s why. You’re not repurposing content. You’re using the same content in different media towards the same goal. If you were to repurpose it, you’d use the same content for a different purpose —hence…
Repackaging and repurposing
Friend of the list and fellow daily-emailer Shweta from Superlista —yeah, just like Slash, Cher, Sting or Zendaya. One name.— came back with a question on yesterday’s message. While you could see using your content in different media as “recycling”, there’s a thing that looks more akin: repackaging. Repackaging —besides sounding better— is more like what it is. You pick the same content in a different package to populate it in different places. Just like what a product and its different…
Graphic representation of repackaging and repurposing content
Yesterday’s message had 2 concepts about content: repackaging and repurposing. Repackaging Taking one thing and using different media. An article into a blog, into a post, into tweets, into a IG carousel, into a thread, into an article… What they call “repurposing”. Repurposing “It doesn’t necessarily has to be “yours” per se, but how you can tweak it and apply it in a new setting.” One way is taking something already done and trim, sample, replace into a different medium. What does this…
Just one question
To you: What’s original?
To be or not to be
That is the question. Probing with yesterday’s question “What IS original?” brought me to interesting, unthought places. Because “To Be / Being” can take different meanings. From one perspective, it can be taken as a yes/no answer. From another one, as if the subject has the characteristics of originality or not. From another one, as the definition of original. Or, as what involves to make the subject original. Even as the reasons to define the subject as original. Why a subject? Because…
Times to pause
Enjoy your holidays. Unplug. Be with your fam. Make a pause. Recharge. That’s what you could use this time at the end of the year for. Whatever you do, you got this. Now and next year.
Product-Market Fit
Stop looking for it. Because if you fit in, you can’t stand out. And when you don’t stand out, all they compare you on… is (the lowest) price.
Prospects goals
You should not know your prospects’ goals. But understand them. And know how to get them closer to those goals. Sometimes, the goals that are on the surface are just intuitive responses to symptoms. And most times, this self-diagnose is not the right one.
A new year is coming
And while most do “resolutions”, you could take another road. Nevertheless, it’s about, first, thinking of your goals for the next year. And picking a strategy to get them. Which, also brings us to the default of strategic planning. However, is a strategy a plan —as most people and “gurus” say? Because if it is… What in the hell would strategic planning be? A planning plan????? It all starts with know what each thing is. It all starts with clarity.
