Fear
A lot of decisions fall short on what could be achieved because of fear. And that will get you stuck. Real-life examples I’m afraid that if I raise my prices 3X I will receive hard No’s and will lose customers. An inflation adjustment should be fine. Ok… Maybe a 10%. (And then 10% by 10% the profit margins get thinner and the real struggle begins… until the end.) If I mark up 23% we should be fine. Don’t want to scare them. Don’t want to shock them. 70% up seems too much. If I give a…
