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A lot of decisions fall short on what could be achieved because of fear. And that will get you stuck. Real-life examples I’m afraid that if I raise my prices 3X I will receive hard No’s and will lose customers. An inflation adjustment should be fine. Ok… Maybe a 10%. (And then 10% by 10% the profit margins get thinner and the real struggle begins… until the end.) If I mark up 23% we should be fine. Don’t want to scare them. Don’t want to shock them. 70% up seems too much. If I give a specific number, they will see that we put a lot of effort and thinking to the price raise, so they won’t question it. If the jump is too high right now, I’m afraid I’ll lose business to my competitors. That’s thinking small. In the search for playing it safe not to “lose” what you have, you risk way too much. You give away the potential. And that’s one personal fear I face myself: to get stuck on thinking small. To be run by fear. |