You’re the only one who cares about their brand. Everyone else is too busy with life to care about your brand.
And that’s ok.
Because what you need to care about is your customers and how to make their lives easier.
You need to know how to focus on the right things to better serve them.
To provoke them to think of a different future. A different present.
Because once they’re the focus, they’ll build your brand.
Not the other way around.