Your price is not the problem

A common thread that comes when talking on pricing ANY offering comes as: “I believe my prices are too high. I think i’ll lower them.“

When digging for the reasons, one recurrent is:

“My potential clients have told me so.“

If that’s the gist of the problem you’re facing, here’s a question for you:

If you cut your prices to 50%, would it automatically double your clients, customers, guests?

Would you have people lining up because you’ll be over capacitiy?

Just think of that. 🙂

more to read