|
Price, at the end of it all, is related to what the customer gets in return. It’s the acceptable amount of money they decide to pay in exchange for something. If you, as a customer, decide that this thing is important to you, and that the monetary value of it is X, you’ll be happy to pay anything less than X. “This seems like an arbitrary number.” And it is. Like anything else you’ll find in the world. It’s an arbitrary (made up) number, that comes from the mind of your customer. |