Your own prison

A prison where you’re trapped —of your own making.

That’s how Blair Enns describes pricing and the feeling of stagnation you might have —how you “can’t” raise your prices just like that. [You can also listen to it here]

And he’s right.

Traditional pricing (and how most of us have been taught on it) has to do with how we charge, based on what it costs us, and the extra (margins/profits) we‘re supposed to make. This margin of what we’re supposed to make usually gets to be based on:

• what the market charges
• what makes sense to us
• what we believe is fair for us
• what we believe we should pay because it’s so easy to do
• what we believe our profits over our costs should be

And all of that has to do only with us.

And a self-centered business, by definition can not be customer-centric.

So, which one are you leading?