Your first option in the sale: Zero

Don’t get invested into what you want to get. The moment you do that, you’re too invested in the sale and giving your power away.

You’ll take the zero as a lose.

You’ll take the zero as non-appreciation.

You’ll confuse the zero with your self-worth.

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Start the other way around

What could you give away for zero and help?

Examples of Giving away for zero:

• deep knowledge in a general setting
• your insights and POV on a subject
• a recommendation to somebody else
• a recommendation to a competitor
• saying it’s not the right fit

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Start with zero. 🙂