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“[You] have been taught that somehow the value of what you produce has to do with the time it took you to do something –it never has, and it never will.”
Time’s Up | Paul Dunn & Ron Baker. The time, or the effort, or your costs. They are not why your customers should (and would) pay for what you offer. It’s about what they get. And what they get, at the end of it all, is the perception of what they get. You can’t decide for them what’s valuable. You can’t “educate” them on what’s valuable. Makes no sense. It’d be like trying to control their minds. And the only ones I’ve seen doing that are Luke, Obi and Darth.
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