Build a brand.
Build a culture.
Does this even make sense? As if by going thru a process, the result, no matter what, will be that: a brand, a culture or a leader. As you could manufacture any of those.
It’s not like that at all.
What you can do is build the systems to foster an environment where:
Your customers build your brand.
→ Your brand is what they say it is (btw, there’s no such thing as “personal brand”).
Your employees thrive to build a culture of trust.
→ They feel safe to speak up, learn, fail and try new things.
Everyone is able to lead when they feel ready.
→ Leadership is a choice and it’s dynamic.
Anything else is a nice, yet ineffective wishful thinking.