Wishful thinking

Build a brand.

Build a culture.

Build leaders.

Does this even make sense? As if by going thru a process, the result, no matter what, will be that: a brand, a culture or a leader. As you could manufacture any of those.

It’s not like that at all.


What you can do is build the systems to foster an environment where:

Your customers build your brand.

→ Your brand is what they say it is (btw, there’s no such thing as “personal brand”).

Your employees thrive to build a culture of trust.

→ They feel safe to speak up, learn, fail and try new things.

Everyone is able to lead when they feel ready.

→ Leadership is a choice and it’s dynamic.

Anything else is a nice, yet ineffective wishful thinking.

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