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If you’ve considered pricing in options (3 being the magic number), the first thing that might’ve come up is naming them Gold, Silver and Bronze. The thing with this convention is that it pretty much says “winner, not-winner, loser”, “you-have-money, you’re-getting-there, poor”. It carries judgement. It implies that the least expensive (or lower tier) is of low- to no-value. You don’t want to buy things of low value. None of your customers do either. Here’s the thing. All of your offers bring value. They create different value, though they all are bringing a proportional piece according to the price. Name your options focusing on the different value each of them brings. First, it takes off judgement. Second, the focus shifts into what is each of them for. That’s helping them buy. |