To see and find gaps in your market begins with setting a baseline. To know yourself, ask questions to give yourself an articulate idea of who you are and what you do and being able to do the Before & After.
Can you answer this questions and find yourself being different?
- What do I offer?
- Who’s the specific group of people I’m trying to serve?
- What makes me different from the others?
- What do they buy instead of what I sell?
- Do they know who I am?
- Do they know what I do?
- What drives their decision-making?
- What’s the deal-breaker?
- What’s the deal-maker?
- Is it quality-driven?
- Price-driven?
- Feature-driven?
- Do they even care what they’re buying?
- How do they buy?
- When do they show intent to buy?
- When do they show interest to buy?
- Is this process long or short?
- Is this process time-sensitive?
- What if they do nothing?
These are questions not to tell you what to do, but to ask yourself and help you pick a direction —your direction.