Knowing your context.
Now that you have a base to make comparisons, between you and your customers, it’s time to see the playground —and how you could find the gaps.
Start with these questions:
- What’s already there?
- What does the playground look like?
- Is it leveled?
- Is it inclined towards someone/something?
- Is there someone too big?
- Is it atomized?
- Is it crowded?
- What’s my access here?
- What’s my reputation here?
- Who’s playing in it?
- Who are my direct competitors?
- Who are my indirect competitors?
- Who are my substitutes in the space?
- What’s not there?
- Can nobody see what’s not there?
- Does it feel too risky?
- Is it truly risky?
- What does it seem like when something could be there?
- What’s impeding others to see or take that space?
- Has anyone tried something in that untaken space before?
- Was there something before?
Your answers will help you see where you’re at. Recognizing patterns.
When you start seeing the patterns, you’re able to break them.