Could you sit down next to your strongest competitor and have a conversation that feels like this?
Where your prospective customer, your competitor and you are at the same table. where you see if there’s a right fit for you and your customer. Where you say what you’re amazing at, and what you’re not.
And if it’s not the right fit, recommend them to go with your competitor?
A conversation that looks, feels and goes like this ?????
It doesn’t feel like “losing” business to me. It feels like winning, actual winning, despite closing the sale or not.
Guitar —it’s just like business.
Players aren’t there to beat the other one and destroy the competition.
They’re to have fun, learn and see what they can get from their peers onto their own music.
And that’s what’s been wrong (still is) for a long time with business. How to destroy the other. How to “win”.
When you could be learning and getting better WITH the ones you compete.
And actually win.