What about their budget?

Even when you hear me say (over and over) that your price has nothing to do with your customer’s budget, you can always find a workaround.

If their budget is way off your minimum, you have 2 options.

Saying No.

Saying Yes.

Wait… Saying Yes? To lower than MY minimum??? WTF, Rod?

You can say yes, in a way that’s profitable for you.

You may not deliver the whole thing you have in mind, but there might be something you could do, and make it profitable for you (I’ll say it just in case anyways: something that will MAKE your customers’ life better):

• A 30-min call
• A guide
• A scorecard
• A workshop
• A google sheet
• A google doc (friend-of-the-list Kevin Freidberg has this amazing one.)

You can get (more) creative in ways to serve your market, than going full steam on.

Or you can just write answering their emails publicly… like… in a daily publishing practice… 🙂

Paraphrasing Blair Enns on pricing:

“There is no price at which you can’t deliver a profitable solution.”