Friend-of-the-list and fellow emailer, Kevin Whelan from How To Sell Advice, wrote this piece about your weirdness finding the right fit to your prospects.
This part stood out:
“You want people to find you and go, “Wow, your business is weirdly designed exactly for my business“. […] To be the better fit for your prospects.“
It focuses right into seeing who fits weirdly to your offering and your offering, to their weird needs.
A big difference from “a better fit for the market (Product-Market Fit)”, where you try to fit (and blend in) with all other alternatives.
What’s your weirdness?