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“We don’t do transactional, we do relationship with our clients.” Everything is transactional. They have different depths, dynamics and trade-offs. Are some business relationship something more, though? And here comes the thing: it’s not about the transaction itself, it’s about the meaning. And there are meaningful relationships. And others that are not. Which ones are the ones that will make YOU, and your customers grow? On which ones would you rather focus on? |