To stand out, you need to be authentic.

“You need to be authentic”

“You need to stay true to yourself”

“Your followers are not following your company, they’re following you. The more personal your posts, the more empathy and engagement you will get.”

“To be authentic, it means sharing your true self with your network.”

Everyone tells you all of that and more.

Yet, what does it even mean?

Going a bit deeper than just “it means to be yourself”.

Authenticity in business is more than just one thing. It’s a set of attributes that come together to define what authentic is.

It feels like authenticity is being able to be in a room and by:

• the way you operate,
• what you stand for and how you act according to this,
• how you choose to lead despite the fear of what might happen,

people (and customers) can distinguish you unequivocally in your market.

It’s doing what you say you’ll do.