The S word

Selling. You guessed it.

Yesterday’s message was about what a normal behavior is acceptable from your prospects.

Friend of the list, data science expert and hostess of the podcast Value Driven Data Science, Genevieve Hayes, asked what are these sets of red flags from both sides: your prospects and yourself.

Spoiler alert: it depends.

All of us are at different stages in life and business, so conditions vary.

One thing that doesn’t vary, though —and personally use as a good filter— is: Would I enjoy going out for dinner/drinks with them?

You don’t need to know numbers on this. Your gut feeling is right.

If you’re not sure, it’s because you need to know more from them. And that’s a great first step.

If it’s a “No”, you might want to ask yourself what makes you feel this way. If it’s a “Yeah!”, things get easier.

2 things to take into account re: selling:

• Selling is leading (and lead begins with trust).
• Selling is setting the context for you to help your customers buy.

When you get these 2 principles set, things down the road can (and will) get more tactical. And at the same time, simpler.