The order of the factors…

“The order of the factors does not change the product“… until it does.

When entering a market, do you look for the right product for the market? Or do you look for the right market for your product?

When defining which one is the starting point.

The right product for a market​
You unveil a need and find a way to satisfy it.

The right market for a product​
You develop a product and now have to find which need it satisfies.

Both are valid ways. The journeys will be different. The focus, the strategy, the pricing, the lead generation, etc.

There’s no cookie cut plan or approach to any of them, though knowing which is the starting point will make your decisions simpler to take, follow and keep.