|
What’s the best way to measure your differentiation strategy? Ask the opposite. If you say you “bring solutions to your customers“, ask “do the others say they bring problems to customers?“. If you say “I create value“, as “do the others say they destroy value“? If it sounds ridiculous and like it won’t be something anyone would do, it’s quite likely you’re not perceived as that different. The fix is simple: Look at what the others say, find the trend, find the gap, and claim it, in your own terms. |