Give as much as you can, at scale, to help the ones you serve.
Write, speak, present, podcast… you choose.
As friend-of-the-list Jonathan Stark says: “Help people you like get what they want.“
Helping is the only way to do marketing.
PS.- While I’m at it, if writing is one thing that grabs your interest, Jonathan is launching Email365 this upcoming monday (Nov 14th) —he’s actually guilty of me being in your inbox everyday for the last 349 days and counting. It’s a game-changer.