Up till this point, everything’s been about you. Your purpose, your narrative, your alignment, your ability to focus.
Now it’s time to look outwards.
To move from self-focused to others-focused: to the ones you serve.
- What’s the language they use?
- What are their goals?
- What are their pains?
- What are their expensive problems?
- What’s the desired state they strive for?
A way to start
These questions can help you shift the focus (and your thinking).
- What’s in it for them?
- How would they know they can trust you?
- What are they struggling with?
- How would they know your help actually works?
- What keeps them awake at night?
- What keeps them to work with you?
- What makes them wake up everyday and do their work?
- What have they tried before and not worked?
Here’s the thing
Making The Flip from self to others helps you build how to approach (a true) relationship with your customers. Makes you think about them first and how you could help —with your work, saying no or referring to someone who is better fit for their current situation.
You stop thinking about competition and change it to rivalry.
You stop thinking about “winning” to change it to be ahead.
And pushing ahead is what makes you you-nique. Your own take on creativity. Your own take on innovation.
Your rules.