A brand is the gut feeling a person has about an organization, product or service.
Not about a person.
Here’s why
Because from a functional perspective, an organization, product or service adapts to the market, even when that means they need to change the core of themselves.
A rebrand.
The way they adapt is by either adding, changing or eliminating features and characteristics.
It can make them take radical pivots to their core, even to change or disappear completely while keeping its name/identity.
Examples:
- Nokia: from a paper mill company into Telecom.
They got rid of everything and anything that had to do with paper. - Suzuki: from a loom machine manufacturer into automotive.
Could we do the same as humans?
I ask you:
Could we forget or even eliminate from our baggage things that are intrinsic to us?
Can we make features that are innate to us disappear ?
That’s why there’s no such thing as a “personal brand”.