Pricing can’t include the cost of time.
Because time…
- Doesn’t have a cost.
- Can’t be stored.
- Can’t be bought.
- Can’t be traded.
Price is the representation of your promise —and of the opportunity cost to your buyer.
It gives a context to the thing you can do with that money and what other ways you could spend that money on that you say no to.
Time is nothing more than a constraint.
I cannot cost.