The answer is no

If…

• something takes you a lot of effort,
• you put a lot of passion into it,
• takes you more time to deliver,
• has more costly inputs,
• you learned it for a long time…

That has nothing (or very little) to do with how much you price it for.

Put it this other way:

• If it takes you no effort.
• You don’t get over-invested into it
• You can deliver in no time
• Costs you nothing
• You learned it in no time

Would that be without value?

Getting to know how to do something at a level of mastery that creates a lot of value for your customer is not related on how much effort it takes.

Because it’s not about you. Or “the value you bring”.

It’s about the value YOUR customer finds.

It’s all about THEM.