It doesn’t matter.
Business (or innovation or disruption) is not a “winning” game. Unlike golf or tennis, where you know when you win (because the game finished), innovating/disrupting doesn’t have a fixed timeframe.
It’s like saying that if someone didn’t stand out or reached a set of metrics in X timeframe, they lost.
Even when setting yearly goals. ie X revenue in a year. If the goal was not achieved, it doesn’t mean it’s lost (in most cases).
Could it be because of lack of resources?
Lack of opportunities?
Wrong targeting?
Overestimation of their own capacities/capabilities?
Because the product just sucks?
All you can figure out in business is if you’re either ahead or behind.
Winning?
Just as senseless as saying “winning in life”.