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How to make your business survive: discounts. A culture of discount hits your business deeply. It puts you (and your team, if you have one) at disadvantage when going to the market. It becomes a clutch. And as such, it’s impossible to run freely, and fast, with them. It takes off your power in negotiating for deals. It makes you cut prices off, without any specific pattern. It cuts your margins thin[ner]. It gets you to be overworked —and on the way to burn out. It makes you take ANY kind of customer, so that you can have money and survive one more day. It keeps you in survival mode. The way out of it? Shifting your business one new customer at a time. And that’s your start. |