– Manipulating people and situations to influence markets for client advantage is what?
– Consulting.
[Rabbit/Hole ep 1]
It did make me crack and laughed so hard.
Then I realized that’s how consulting is seen for lots of people. And how selling is also seen and —worst of all— taught.
Taking this view and understanding both selling and consulting as such creates this feeling of “selling is sleazy”.
Your friendly Sunday reminder:
Selling is an act of service.
As an act of service it takes leadership, providing choice and fostering agency to change “What Is”.
Selling is
To match your prospect’s wants to your offering.
It starts with
- Do they need help?
- Do they want to be helped?
- Can I help?
- Can I do something for their specific problem?
Your serve.