When writing for your market, stop thinking of it as a newsletter.
Because, it’s not about news (about you).
Also, why would your customers and prospects care about your news?
Do they care about “your brand” or about solving their challenges?
Instead, think of it as daily (or regular) email.
Remember, it’s not about you, it’s about them.
There are enough people, businesses and brands talking about themselves. And people are sick of it.
Thinking of how to help them… that’s just a way to stand out. 🙂