Stop getting in your own way.

Make it simple for your customers to get back to you. Ditch the jargon, the brain and extra work, the coordination.

Get to the point, tell them the price and leave it up to them.

Help them make the decision. Simplify things.

It might look like this at first.

From a complex process:

1. Mailing
2. Text
3. All about why “your brand is the best”
4. Discount
5. Click
6. Landing page
7. Look for the owned product and its serial number
8. Fill in form
9. Apply discount
10. Send
11. Wait for the quote
12. Get the quote
13. Order
14. Results: X

Into…

One “simple” change

1. One email —all text.
2. 3 paragraphs: importance of the purchase for your customer, number of products (with info), total price for the PO.
3. CTA: Reply and you’ll get your order.
4. Results: 6X

Stop getting in your own way.