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You can think big. You have to. In yesterday’s examples, this is what happened when fear was overcome. —————————– I’m afraid that if I raise my prices 3X I will receive hard No’s and will lose customers. The price raised 4X, and they kept buying. They were underpriced. An inflation adjustment should be fine. Ok… Maybe a 10%. (And then 10% by 10% the profit margins get thinner and the real struggle begins… until the end.) Detaching the price from external factors increased the perception and certainty of If I mark up 23% we should be fine. Don’t want to scare them. Don’t want to shock them. 70% up seems too much. Made a jump of 85% and they kept buying. If I give a specific number, they will see that we put a lot of effort and thinking to the price raise, so they won’t question it. Prices went rounded up, and there were no questions. If the jump is too high right now, I’m afraid I’ll lose business to my competitors. The price jumped. And the customers went to the competitors. As the ones from the competitors became new ones at a higher price. ———————— We believe the stories we tell ourselves. |