What’s your focus gap? Where are you focusing your efforts on your comms and messaging?
Here’s a self-audit to start seeing where’s your focus.
Something VERY important: It’s a spectrum —it’s totally ok to be somewhere in between. The idea is for you to identify where you are.
Think of it as a dial. Wherever you are, you can regulate and adapt your messaging to a new state. 🙂
Language
Do you use your language or your client’s?
SELF •————————————————• OTHERS
Voice
Do you sound like “you” in real life or are you trying to sound smart?
SELF •————————————————• OTHERS
Jargon
Full of words only you and your peers understand? (You can use jargon that your clients use AND understand → their language)
SELF •————————————————• OTHERS
Complexity
Is it simple or complex to understand what you’re talking about?
SELF •————————————————• OTHERS
Fluffy-ness
Says everything and nothing at the same time: we offer solutions, experiences, customer-centric and so on.
SELF •————————————————• OTHERS
Hardness
Focused on numbers with no context
9863556 visitors, 500% increase…
SELF •————————————————• OTHERS
Interchangeability
Do you sound like everybody else in your field?
SELF •————————————————• OTHERS
Focused on the inputs
Time, the work to be done, resources you’ll use
SELF •————————————————• OTHERS
Focused on the outputs
What you’ll deliver, set of features, the execution
SELF •————————————————• OTHERS
Focused on the outcomes
What’s the transformation, new state you help achieve?
SELF •————————————————• OTHERS
So what?
Does any statement you have answer this question and brings clarity or does it sound like you’re not that special snowflake?
SELF •————————————————• OTHERS
3 resources you might find interesting re: comms and messaging by friends of the list and daily-emailers
• Kevin Freidberg (article)
• James Turner (article)
• The Business of Authority w/ Jonathan Stark & Rochelle Moulton (podcast ep.)
Let me know how I can help. 🙂