If you are highly competent and care about your customers, you probably have a savior complex.

You care about them, for their success, and want to help them at best because you see the potential in their businesses and projects.

Maybe you see too much of the potential they can’t even fathom.

Here’s the thing: you can’t save them all.

If they decide not to move in certain beneficial direction despite your advice, that’s ok.

You can’t control people. You can’t decide for them. You can’t live for them.

Most times the best you can do is advice and guide. And other times, to let go.

Be sure it’s on the record you’re acting in their best interest. In your record.

Sometimes, it’s just not a fit.

And that’s ok.

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