It’s not a money problem.
When your customer (or you) think that raising your prices is a matter of price-sensitivity, think again.
It’s not necessarily that.
Is $5 expensive? Is $25 000 reasonable?
Maybe. Maybe not.
It depends on the context AND the value your customers assign.
When you get to set the context first, it’s simpler to get your customers to understand what’s going on. On how they can translate value into something tangible for them.
When they don’t understand that, the only thing they do understand is price. And in $ vs $, the lower one wins.