“Charging your worth” focuses on you, not on the outcomes and transformations you can drive.
It doesn’t focus on what your clients are after.
It assigns the subjectivity to your POV (what you think it’s worth), instead of figuring out what is valuable for your clients.
It implies that your worth has a fixed price. So that for whatever task you do, the price will be the same.
- Design a strategy? X price.
- Mown the lawn? The same X price.
- Wash the dishes? Same X price
- Implement a whole biz transformation? The same X price.
“Charging your worth” can misguide your decisions and work. If you think “your worth” is 10K and your client is willing to use 200K, you’re leaving money on the table. When you notice that, you’ll turn resentful (in a conscious or unconscious way).
“Charging your worth” turns your focus to measure the wrong things: your effort, your time, the deliverables, your costs.
See the pattern? It’s all about you, not about your clients.
Instead, you might wanna try this:
Focus on what your clients are after and what it’s worth… TO THEM.
Jonathan Stark recommends this great business strategy (I’d call it a mantra): “Help people you like get what they want.”
Focus on the client. Focus on the outcome to achieve. On the transformation. On the relationship.
You’re worth it.