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It’s going into convince mode. It’s pushing your products or services down your market’s throats. Trying really hard to show you’re worth it. To show you’re really good. To prove yourself to the world. It focuses all of your energy on you and how you can beat the competition, how to keep them from getting smart, how to get things complex. How to keep them dumb. It’s all about your brand. About you. And that’s pushy. And reeks of desperation. You can let that go. And focus on helping your customers. On qualifying them to see a fit. And to say no when it’s right. Your business —and its survival— is all about THEM. |