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The difference between Will change, Changing and Changed: Intent, messiness and calibrating, and done. This is how it sounds and what your customers hear when talking about your prices. My prices will change → I haven’t made the final decision and there’s room for you to intervene. My prices are changing → I’m in the process of change and am still trying to figure out which ones will be final. But you can intervene in the process. Is it too expensive…maybe…? My prices changed → The decision is done. It is what it is. Can I make some concessions? Sure, yet the rules are mine. Which one do you use? |