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“I have been in the writing game for over 20 years.
You are paying for results, not just words on a page. “ 👆 Seen on social media Paying for results… Yet nothing is about the customer, or the results they get as a customer. It’s all about me-me-me.
​ Your customer doesn’t care. Your customer cares about what’s in it for them. And that’s about their outcomes. Focus on them. Don’t be that bro from the start. |