Makes your price go down —and your work’s value.
Doing more of what you promise trains your clients to expect more of what you promise… every time. For. The. Same. Price.
And since they’ll know you’ll do more for less, they’ll go for it. You’re giving a hidden discount, even when you don’t want to accept it.
In the long term, it makes your work go for a lower price, and when trying to raise prices or go for the actual job, your customers’ expectations will be higher.
You not keeping with these trained expectations will make them feel like you’re not keeping your promise.
It’s a race to the bottom.
A way out
Want to delight your customers?
Keep your promise. 🙂