On working on your positioning

Two things:

1. Start with the basics. Positioning → Discipline for Market.
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Where market = a group of people trying to get something done.

You figure that out, you’re getting way closer than most of your competitors and alternatives.
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​2. Define, state and articulate your business POV in the market —versus how the market (competitors, rivals, alternatives) sees the ways to solve the problem.

If you can’t tell your POV from the rest, your position is general and undifferentiated. If that’s the case, you can’t ask for the prices you set, but the ones your competitors —or clients— set. (Not a very good system).
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Positioning is your public claim of expertise, not a reaction to what your market says.
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