If you’re focusing most of your efforts on “What’s on trend for the next year”, there might be some higher risk that things don’t work out —in the long run.
A trend is temporal. It van get “in fashion” for a certain period… and then be “out of fashion” just as fast.
While it’s good to see what’s going on around you and where things might be trending, get a deeper view of where your customers are trying to get.
Agnostic of product, solution and tech.
‘Cause they might change in the blink of an eye.