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An actual conversation: – When your product is so good, you don’t need marketing.
– Ok. And what is marketing?
– Well… social media, ads, PR…
– Sure that’s A PART OF marketing. What about product development, innovation, pricing, distribution?
– Ah, no.
[product dev] That’s for product. [innovation] For R&D. [pricing] For Finance (or Sales). [distribution] For Sales. As if your business works in siloes (it doesn’t). Quoting Peter Drucker, “[…] the business enterprise has two — and only two — basic functions: marketing and innovation.“ How are you integrating your business? |