If your buying ticket is in the thousands, a 50 euro difference won’t make any difference.

You might be tempted to use a charm price (finishing in uneven figures [.99; .90; –50]), and it might be devaluing your offering.

You haven’t seen a McLaren sold for 355 950, have you?

Give it a shot and go with round numbers. You might be surprised of what comes off next.

And if it doesn’t work, you can always go back to the charm.

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