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On the subject of “We need more better leads and more better marketing“, here are some other phrases that happen in conversations with small business owners.
- We need results.
Sure. What’s your implementation and progress tracking?
How do you know what’s working and not?
- We have to wait.
Sure. Till when?
What’s making this decision for waiting?
So that we don’t lose what we have now. So you’d rather wait and hope for them to agree with you then, than having the hard conversation now and getting an approach to what’s in the future.
Sure. The perfect time will come
- We can’t raise prices.
Sure. You can lower your costs too.
- We need more sales and revenue.
Sure. As long as you get way higher volume of sales and/or lower your costs.
- We can’t say no to the customers.
Sure. Do as they tell you. I’d like fries with my burger please.
- They don’t have money.
Sure. And you know that because you went through their books, right?
- We just need to sell.
Sure. If you’re good with having 500 euros instead of 15000 for the same thing, that makes sense.
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