“My prices are too expensive”

“My customers say my prices are too expensive. How do I justify the price to them?“

Next thing up: you’re looking up for features, benefits and arguments to make your customers see your value.
How awesome you are. How you put a lot of effort, development and technology on making your thing. How passionate you are. Your credentials. Your certifications.

All about you to make them change their mind.

Finding the arguments to convince them.

And you can’t convince people.

What you can do is figure out what’s that they’re after and how you can help them best —while doing the least effort possible. And find the right price for the thing they’re after.