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Pricing. Setting prices is grabbing numbers and making them up. You’ve been taught “formulas” for it, yet, at the end of the day, they’re still made up. Or is there a specific reason that you ought to make X% because “that’s the standard”? Now, while all of what your customers pay you are made up numbers, the approach to it is what makes them different. There’s the misbelief that because something “costed you X“, “took you years to learn“, “took you X effort“, “takes you X time to do“, your customers owe you. 👇
The way that your made up number can be the highest acceptable is when it takes into account on what your customer values. Your made up numbers —and the way you talk about them with your customers— send signals to the market: that it’s about them first. And when it’s about them, they buy. 🙂 |