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And more is more —no shit, Sherlock. ????️♀️ You’ve been taught that “less is more”, as in the belief that simplicity and clarity will always mean more, by taking off what’s not necessary. However, what if it’s not less, but actually more?
To make it “less” cluttered, cleaner, clearer, complex, you need more. More thoughtful, more experienced, more nuanced, more focused on the other side: your customer. More “others-focused”. And less will be less brain work for your customers, less risk, less inconvenient, less confusion. And you know what? Now that I think of it, less of “me, me, me” is actually more —of “you, you, you“. When you frame it through your customers’ lens, it helps them buy. And more is more. |